Bloggers blogging on blogging
Deep Secrets of Successful Blogging is the complication of 30 posts from April of 2007 when Chitika (a blogger’s advertising network) held a “blogbash” about professional blogging. (I’m a sucker for pdfs, or anything that I can print and take away from the computer and this one is nicely designed for the type of content it offers.)
So why should I, or you, care about bloggers blogging about blogging?
Look up there at the tag line and you’ll see it. “Tools, tips, and toys…” Blogging is a tool for thinking.
So I’ll save you the time to it takes to download and read the entire compilation and point you to a couple of posts that will reward you for the time spent reading them.
First up Dan Allen’s Finding Your Direction with Google Analytics. Unless you’re writing for the cat, you’ll want to know a little something about who is reading your blog and how often. I’ve had occasional run-ins with web analytics on various projects in the last couple of years. Leaves my head reeling. This is a short and sweet introduction to just a handful of the most useful reports provided by GA. (And the imformation works just fine with the new version of GA.)
Next Darrren Rowse’s Help me, My mom is my blog’s only reader. Darren does the problogger thing and I don’t care about 90% of what goes on in that world. This post, however, is not about how to “go pro” but about how to find an on-line community that fits you well, your people. The one’s who are reading and writing and thinking about the same things that are rattling your own brain cage.
Finally, Liz Strauss writes about Staying Connected: The secret to keeping those loyal readers. She understands that the dialogue between the writer and the readers is where the value is added in blogging. You can dig deeper into her thoughts on how to encourage (and discourage) comments in her SOB blog. I just wish she’d bundle up her replies to her reader’s comments. Reading her comments section is like watching a tennis game — I get whiplash.